How Does Search Engine Optimization Work?

Search Engine Optimization works by communicating to the search engine what a website, or specific page on a website, is related to in terms of what people are searching for. By producing an easy to use site, with high-quality content, clearly defined links both on the site heading out to other sources, and backlinks pointing towards your site, the search engine is able to determine how credible of a source or response your site will be in response to a google search, and show you higher in the SERPs as a result